Show Your Soft Side is a public service campaign dedicated to bringing awareness to the welfare of animals and putting an end to animal abuse and neglect.  Their motto is " Only a punk would hurt a cat or dog" and you have likely seen their billboards around town featuring this important message.
The staff at Show Your Soft Side are amazing people, doing amazing things for the love of animals and their events are crucial for fundraising efforts so they can keep doing what they do.  I feel very fortunate to be able to play a small part in helping to tell their story. Here are some of my favorite images from their heartwarming events.  When you're done here go check out their Facebook page, it's pretty awesome too!
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